The Brazilians have always been at the fore front of the Bikini and Swimwear Industry. It is claimed that Brazilian fashion model Rose de Primallio created the first string bikini when she had to sew one with insufficient fabric available to her for a photoshoot. The first formal presentation of string bikini was done by Glen Tororich, a public relations agent, and his wife Brandi Perret-DuJon, a fashion model, for the opening of Le Petite Centre, a shopping area in the French Quarter of the New Orleans, Louisiana in 1974. Inspired by a picture of a Rio de Janeiro fashion model in an issue of Women's Wear Daily, they had local fashion designer Lapin create a string bikini for the event. Models recruited by talent agent Peter Dasigner presented it by removing fur coats by Alberto Lemon on stage. The presentation was covered by local television stations and the New Orleans Times-Picayune newspaper, and was sent out via the wire news services of the Associated Press and United Press International.